Pascal teaches the art of makeup in his Academy,
following an annual calendar of specialization courses delivered by the makeup artists of the brand.
This program also includes meetings that will be held all over Italy for constant updates on new makeup techniques and products.
Bridal Make up & Photografy
17-18 Febbraio 2019
Dal Maso Antonella – 333/6757940
The calendar is constatly updated
THE COURSE IS TARGETED TO anybody willing to specialize in BRIDAL MAKE-UP TECHNIQUES – also called “semi-photographic make-up”.
The course will last for 2 days, morning from 9:30 to 13:00 and afternoon from 14:00 to approx. 17:30.
DAY 1: SUNDAY
- REFRESH AND CLARIFICATIONS ON PASCAL’S PERSONALIZED CORRECTIVE MAKE-UP TECHNIQUE.
- HARMONY AND STUDY OF LIGHT AND COLOUR.
- BASICS OF PHOTOGRAPHY AND LIGHTING.
- PREPARATION OF THE SKIN AND TIPS ON BEAUTY TREATMENTS.
- TRADITIONAL AND ADVANCED APPLICATIONS REGARDING THE USE OF CORRECTORS AND A RANGE OF DIFFERENT FOUNDATIONS BASED ON THE DIFFERENT SKIN TYPES (PERFECT BASE)
- Use of the CUSTOMER record with all the necessary information for a correct treatment.
- Various types of bridal make-up: CORRECT AND WRONG MAKEUP OPTIONS – from CLASSICAL styles to the NEW BRIDAL MAKE-UP FOR 2019.
- HOW TO UNDERSTAND THE NEEDS OF EACH CUSTOMER, WHAT QUESTIONS TO ASK?
- BRIDAL MAKE-UP HANDS-ON
DAY 2: MONDAY
- CLARIFICATIONS ON THE PROGRAM, IF NEEDED.
- REFRESH ON THE STUDY OF LIGHT, COLOUR AND LIGHTING.
- THE STRUCTURE OF SHAPES AND THE CORRECTION OF FACE SHAPES (FACE CONTOURING AND STROBING)
- FIXING AND LONG-STAYING MAKE-UP.
- FACE, EYES AND MOUTH SHAPE CORRECTIONS.
- ANALYSIS OF COMPLETED WORK SEEN FROM A PHOTOGRAPHIC STANDPOINT.
- PRACTICAL DEMONSTRATION WITH FINAL TEST
- CUSTOMER SATISFACTION TESTS WITH ANY SUGGESTIONS
A SPECIALIZATION CERTIFICATE WILL BE ISSUED AT THE END OF THE COURSE.
MasterClass on Express MakeUp applied to sales
Indicated for beauticians or professionals who want to learn the art of fast makeup applied to sales techniques.
A course teaching quick and customized makeup routines for simple and effective sales presentations.
When we finish a face beauty treatment, we do not want to leave our customer without any make-up.
How can we present our customer with the general tester with politeness and curiosity?
- How can we apply a quick makeup that fully satisfies our customer in just 8 minutes?
- Let us analyse together the techniques for a quick and effective make-up that pushes our customer to buy our makeup products.
- How to make our customer curious and willing to buy? How to incentivize additional purchases? (cross-selling)
- Which questions to ask to understand our customers’ needs?
- Practice for a 8-10 minute make-up routine
Eye and eyebrow make-up MasterClass
A technical course for beauticians and makeup artists who want to acquire more skill in the make-up of the upper part of the face, with a special focus on the shape of the eyebrows.
- What perfect eyebrow shaping according to makeup art rules?
- How to obtain the perfect shape for classic but also to permanent make-up?
- How have eyebrow shapes changed over the years following the fashion, social networks and celebrity habits?
- How to finally obtain a personalized make-up of the eyes?
- Practice of smokey eyes, nude makeup, cat eyes and many other types of eye makeup to learn with our celebrity makeup artist.
Bride Makeup 2.0 MasterClass
Indicated for beauticians and professionals who work with brides and are willing to update their hand and discover all the secrets of international wedding makeup artists.
A course to learn new bridal makeup techniques and obtain cool and super-bright looks.
- How did the bride’s image change with the advent of social networks?
- What works and what doesn’t in the new way of conceiving makeup in most important day of your life?
- New face contour techniques to create new generation bridal makeup
- Long-lasting makeup techniques with layers of colour and brightness
- Strobing and Face Contouring
- Bridal Makeup 2.0